Oct 2, 2020 | Brand and Product, Innovation, Manufacturing
Whirlpool Corporation’s GAME team is tasked with creating new manufacturing systems to deliver winning products for consumers. Through digital transformation, they have been able to establish foundational technologies, build production intelligence, and help...
Sep 21, 2020 | Awards, Brand and Product
Three of Whirlpool Corporation’s brands earned kudos from the seventh edition of the TWICE VIP Awards, the leading voice in the consumer electronics industry. Maytag brand’s new dishwashers with Dual Power Filtration and top-load washer line with the Extra Power...
Sep 16, 2020 | Brand and Product
“We determined there was a need to stand for something, and we saw that our consumers wanted to know what the brand truly stands for,” said KitchenAid brand manager Priyanka Rathore. This need led to the creation of a short documentary film called “A...
Aug 28, 2020 | Brand and Product
Whirlpool Corporation and Busers Imports LLC have resolved litigation relating to the role of Busers Imports as a warehouse and logistics provider for an overseas company that manufactured and sold deceptively advertised and patent-infringing refrigerator water...
Jul 30, 2020 | Brand and Product
Like many new homeowners, Amber Hood has a vision for her new Shelbyville, Illinois house. Unlike other homeowners, however, her new residence is a piece of history. It’s the former home of Josephine Cochrane, inventor of the dishwasher, which later became part of...
Jul 27, 2020 | Awards, Brand and Product
The new Maytag top-load laundry line recognized for design, receives the internationally recognized Red Dot designation. Maytag brand’s top-load laundry line has proven to be a winner, recently receiving the prestigious Red Dot designation for design. The Red...
