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Our Portfolio Transformation

Strategy

In April, we announced that we are accelerating our multi-year journey of transforming Whirlpool Corporation into a higher-growth and higher-margin business through our three strong pillars:

  1. Strengthen and refocus our major appliance business.
  2. Grow our small domestic appliance business.
  3. Grow our commercial appliance business.

Progress

Over our history, we have taken actions to be the best kitchen and laundry company. Most recently, we added InSinkErator brand to our already strong brand portfolio and agreed to contribute our European major domestic appliance business into a newly formed entity. We expect these actions to deliver a structurally improved business alongside continuing our transformation into a higher-growth, higher-margin business.

THREE STRONG PILLARS

SMALL APPLIANCES

GROW, ALSO
INORGANICALLY

  • MORE Global in nature
  • SERVE ‘Full’ cooking journey
  • STRUCTURALLY ATTRACTIVE Margin
  • EBIT >15%

MAJOR APPLIANCES

STRENGTHEN +
REFOCUS

  • WIN IN ‘Americas’ (#1 position)
  • INVEST IN Consumer direct business
  • ACCELERATE India growth
  • EBIT >12%

COMMERCIAL APPLIANCES

GROW, ALSO
INORGANICALLY

  • STRUCTURALLY Attractive business
  • TECHNOLOGY ‘Cascades’ to residential
  • EBIT >15%
INVEST IN HIGHER-GROWTH AND HIGHER-MARGIN BUSINESSES