Swept up in the constant flurry of day-to-day life, even the most caring individuals underestimate the impact they have on others. This very sentiment is why Whirlpool brand launched the Every day, care™ Project – a program that includes a series of social experiments intended to prove the value and impact of the many different facets and perspectives of care.
In the first installment, as part of the brand’s Every day, care™ campaign – the video Perceptions of Care features voices of real-life families communicate the importance of care through touching stories, proving how seemingly insignificant actions – laundry, cooking and cleaning – can have a lasting impact on generations.
Perceptions of Care is a story that is representative of more than 26 million Americans who care for both children and aging adults in one home.* It’s told through the eyes of a family who is part of the quickly growing “sandwich generation” of people who care for their aging parents while also caring for their own children.
The launch of the Every day, care™ Project with Perceptions of Care is meant to offer an observation of the sensitivities and reality of family care, but also inspire individuals to show appreciation for those who care, from tagging family members and friends, to sharing photos of caregivers who inspire them.