Global Communications


Employee Engagement: A focus on growth

Critical employee communication channels | Strategic initiative support | CEO Connections

WHR360 & GLOBAL ENGAGEMENT: Increased awareness and adoption created a dedicated, growing tribe of global employee influencers:

13.5 Active Users



24K Total Users


Social Engagement Increase (6.4M)


836.3K User Reach


Social Reach Increase (13.4K)

U.S. FAIR TRADE: Delivered U.S.-based campaign to ensure safeguard measure in support of fair trade.

  • Full public and community relations strategy
  • Employee-focused videos showcasing positive results of Whirlpool Corp’s investment in the Clyde, OH community
CEO COMMUNICATIONS: Consistent cadence of employee facing communicatios via WHR360 “Marc’s Whirled” channel, sites and meetings

80+ questions submitted

Engagements/Clicks of Marc related content


Overall Effectiveness from Q1 Global Leader Survey

Key Initiativies & Events

Delivered high-value business projects and external positioning activities

CES: Announced FIRST TO MARKET Whirlpool Corporation connected appliances and remote communication via Apple Watch | Smart appliances connect to Honeywell’s line of connected thermostats


  • Launched dedicated communications initiative to support new strategy work led by Camille Cunningham Pierce
  • “Why Diversity Matters” Campaign: some of the most engaged content in Q1
  • Announced Marc Bitzer as CEO Champion for Change with successful external/internal campaign