Bracken Darrell was named president, Whirlpool Europe, and executive vice president, Whirlpool Corporation, effective January 1 2009.
He was named senior vice president Operations Whirlpool Europe in September, 2008.
Darrell joins Whirlpool Europe with vast general management and marketing experience in consumer durables, including appliances and consumer packaged goods. He was president of Braun, a Procter and Gamble division, based in Germany and served as a general manager of General Electric’s major appliance business. He also held positions of increasing responsibility in Procter and Gamble, Pepsi and Arthur Andersen.
Darrell holds an MBA from Harvard business school, and is a certified Six Sigma leader.
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