In 2014 Whirlpool France established a 2 years partnership with l’Atelier des Chefs, an interactive cooking school. L’Atelier des Chefs was founded in Paris in 2004 by French brothers Nicolas and Francois Bergerault where they launched the first 30 minutes cooking class. Success was immediate and the Paris atelier was the first of many, with further ateliers opening throughout France, Dubai, and London in less than five years.
With a network of 18 ateliers, l’Atelier des Chefs is the largest cookery school in Europe. Cooking classes range from 30 minutes to 4 hours and cover all world cuisines. All classes are run by professional chefs and offer a truly unique hands-on cook & dine experience. Groups cook in small teams under expert guidance, picking up tips from the chef, before sitting down together to enjoy the food they have prepared. L’Atelier des Chefs organizes private and corporate events, hosting corporate, team building and client hospitality events, PR, brand and product launch events.
The events can take place in l’Atelier des Chefs’ workshops or it can be online cooking classes. This 2 years partnership between Whirlpool and l’Atelier des Chefs establishes a real link. All the cooking workshops are equipped with Whirlpool appliances. On the one hand consumers can receive gift card for a cooking class in l’Atelier des Chefs. On the other hand, Sales Team can invite clients to a cooking class, an original and informal way to organize clients meetings. L’Atelier des Chefs is a nice place to share pleasant time with consumers and clients and an original way to introduce our products and innovations.
July 23, 2014